Howard Schultz Quotes About Starbucks and Leadership

“In times of adversity and change, we really discover who we are and what we’re made of.” – Howard Schultz

Famous Howard Schultz Quotes

howard schultz quotes
  1. Dream more than others think practical. Expect more than others think possible. Care more than others think wise.”

2. “In times of adversity and change, we really discover who we are and what we’re made of.”

3. “Infusing work with purpose and meaning, however, is a two-way street. Yes, love what you do, but your company should love you back.”

4. “You have to have 100% belief in your core reason for being.”

5. “After the storm, many citizens left New Orleans to live elsewhere, but those who stayed were determined to rebuild. They loved their city.”

6. “Starbucks has always been about so much more than coffee. But without great coffee, we have no reason to exist.”

7. “I could not allow us, or myself, to drift into a sea of mediocrity after so many years of hard work”

8. “There are moments in our lives when we summon the courage to make choices that go against reason, against common sense and the wise counsel of people we trust.”

9. “To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.”

10. “Life is a sum of all your choices,”

Inspirational Howard Schultz Quotes

11. “Speaking out is a necessary beginning, but not the same as real change.”

12. “Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail”

13. “At its core, I believe leadership is about instilling confidence in others,”

14. “Dream more than others think practical. Expect more than others think possible. Care more than others think wise.” 

15. “Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.”

16. “I’ve said often that every enterprise and organization has a memory. And those memories create a path for people to follow.”

17. “Your station in life does not define you. The promise of America is for all of us.”

18. “Being entrepreneurial means you will fail. You just have to be willing to listen to people who tell you something is broken, and then fix it.”

19. “It’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound”

20. “The point of a coffee store was not just to teach customers about fine coffee but to show them how to enjoy it.”

Howard Schultz Quotes on Leadership

21. “Just because others cannot see your vision doesn’t mean that vision isn’t achievable.”

22. “In times of adversity and change, we really discover who we are and what we’re made of.

23. “When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.” – Howard Schultz

24. “Twenty Million New Customers Are Worth Taking a Risk For”

25. “One of the terrible tragedies, for me, was the fact that my father passed away before he could witness what I achieved.”

26. “When companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.”

27. “We also sold books, creating several best sellers and helping to put unknown authors on the map.”

28. “Believe in your dreams and dream big. And then after you’ve done that, dream bigger!”

29. “Empathy and emotions do not equate to knowledge or true understanding about others’ circumstances.”

30. “I’ve been really lucky. And I really, genuinely believe that if you tell people that they have what it takes to succeed, they’ll prove you right.” – Howard Schultz

Motivational Howard Schultz Quotes

31. “Dream more than others think practical. Expect more than others think possible.”

32. “Don’t be threatened by people smarter than you.” 

33. “Life is a sum of all your choices,” wrote Albert Camus. Large or small, our actions forge our futures, hopefully inspiring others along the way.”

34. “No business can do well for its shareholders without first doing well by all the people its business touches.”

35. “At its core, I believe leadership is about instilling confidence in others”

36. “You can’t expect your employees to exceed the expectations of your customers if you don’t exceed your employee’s expectation of management.” 

37. “Nothing can stay the same forever, in business or in life, and counting on the status quo can only lead to grief.”

38. “When you do something for the first time, questions and problems are the two things you can count on.”

Howard Schultz Quotes on Success and Business

39. “when we love something, emotion often drives our actions.”

40. “All great companies have passed through bad years that forced soul-searching and rethinking of priorities. How we deal with them will be the litmus test.” – Howard Schultz

41. “We as a company want to create access to the American Dream. Hope and opportunity for everybody.”

42. “Starbucks was under attack, mostly from within.”

43. “Skepticism has come to be synonymous with sophistication, and glibness is mistaken for intelligence.”

44. “Going against conventional wisdom is the foundation of innovation”

45. “Large or small, our actions forge our futures, hopefully inspiring others along the way.”

46. “If you can raise profits by shaving costs on your main product and 90 percent of your customers wouldn’t even notice, why not just do it? Because we can tell the difference.”

47. “Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.” – Howard Schultz

About Howard Schultz

Howard Schultz is an American businessman and author who served as the chairman and chief executive officer of Starbucks from 1986 to 2000, from 2008 to 2017, and as interim CEO from 2022 to 2023. Schultz also owned the Seattle SuperSonics basketball team from 2001 to 2006.

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