Facebook is one of the many social platforms that need no introduction. Facebook has become as important as our basic necessities. Initially, Facebook was used to connect with friends and people. Users found their old school friends, childhood buddies, teachers, etc. whom they thought they had lost, with the help of Facebook.
Post this, Facebook’s popularity reached sky-high. It became a hugely influential social media platform. Thanks to Facebook, there are people connected to the people they always wanted to connect to.
Today, your everyday views, photos, memories can be shared on Facebook. The beautiful timeline on your profile page displays everything neatly and beautifully. The option of like, comment, share add to its beauty of interaction.
When Facebook gained its popularity, people started promoting their businesses on their FB pages. This is when the evolution of the ‘business page’ came into action. Facebook thought and came up with this brilliant idea of having business pages where one could promote their businesses exclusively. The page is designed in such a way that business promotions and related communications can be carried out very easily
The page has everything that tells and explains the business proactively. From images to explaining the history, story of the logo, to the detailed description of the services, the business page has more than you can think of. You can even advertise and have your choice of advertisements placed on the business page which you feel are relevant for you or promoting your business.
Importance of Business Page
Of course, by just creating a basic profile on the FB page, you can tell about your business there. Why do you need a business page? Well, it is more important than you think.
It gives your business the professional look that it requires. Basically, it is the same difference in verbally telling about your business and giving a business card. And the main advantage is that only people who are interested in the business will be active. There will be no unnecessary ‘hi’ and ‘hello’. You will get a proper business feel when you operate this page.
Creating a business page on FB is as easy as it sounds. If you have been using FB you will be familiar with the UI of the application. Of course, Facebook updates itself every couple of months, so the UI has evolved over time.
Also, once you create the business page it will make a huge difference in your sales and marketing. You will see the graph go drastically up and the best part is you will be able to handle all the transactions under one roof. You have total control of the transactions that take at the particular page.
Secondly, you will come to know about your strong and weak areas. Thus, you can work accordingly. You will really understand your customers and will be able to have direct contact with them. It is this direct connection that will make you understand your business better and work upon it.
So now, we will teach you how to create a business page in a few easy steps. All you need is a Facebook account and a space to access it. But personally, we recommend using a laptop or desktop to create the page with better clarity.
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Steps to create a Facebook business page
- Log in to your Facebook account
If you already have a Facebook account, you can create a business page on the existing account or you can create a new FB account on the FB page in the name of your company. Either way, you need an account on FB, as then only a business page can be created.
- According to the latest version of FB, there is a ‘Pages’ option on the left-hand side. The placement of this option depends on the version that you are using. Once you find that option, click on it.
- You will be redirected to a page wherein you can create your business page. As you may have no pages at this time, this link will show you a blank page. In the future, if you decide to create multiple pages, you can handle all the business pages from here itself.
You can also create multiple business pages related to the different fields of your business or promote different products accordingly.
- Now once you click on create a business page, it will give you a complete blank layout of a business page. You will have to fill in the page name, category, description, etc. Make sure to fill all of these accurately and in a lucid language.
- Next, fill in the description box. The information that you put in this box should be short and direct. Moreover, also keep in mind the SEO viewpoint while writing the content, it makes a huge difference. Overall, the writing part should be crisp and precise
- Once your content part is done, focus on the images. Put good quality and realistic images wherever possible. Try not to take the internet images but put real images of your products and business, that appeals to the people more.
- Take short videos of the work you do or of the history of your business evolution. A video is more understandable than the text.
- You should also record a short ad video highlighting your product. When people connect personally, they tend to understand the business better and thus buy the products or take your service.
- So, once you’re done adding all the information, the ‘Create Page’ option will be visible. Click on it and your page is all set to go.
- To access this page or perform editing in the future, simply refer to the ‘pages section’ when you log into your profile.
To conclude,
Creating a Facebook business page is really easy. But it does offer several rights for maintenance. Like if you going to give someone else to handle your business page you can assign admin, editor, advertiser rights, etc. Every right has a completely different set of rules. So, make sure to keep yourself the admin and scrutinize the rules and then give rights to the respective persons for editing and posting stuff.
So, go ahead and create a Facebook business page, and bloom your business by leveraging the power of social media platforms.
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